The Australian Futsal Association (AFA) is delighted to announce a bespoke partnership with grassroots sport media specialists YFS Media. The partnership will focus on scaling up the quality and quantity of media provided to AFA competitions, tournaments, matches, events and tours.
YFS Media has been working closely with AFA and the futsal umbrella body, International Futsal Alliance (IFA), since September 2016. This has involved a full suite of media coverage being provided to three IFA World Cup tournaments (all of which involved an AFA national squad team) and the inaugural Escape Travel AFA Cup, which took place in Brisbane in October 2017. Every single match at each of these tournaments has been live streamed, with additional coverage coming in the form of match photography, match reports, social media highlights and match commentary & analysis.
Robbie Forsyth, director of YFS Media, said: “It is extremely exciting to enter this partnership with our friends at AFA. We have thoroughly enjoyed helping to provide the global audience that the IFA World Cup events deserve and it was an unbelievable experience to be involved with the launch of the very first Escape Travel AFA Cup. Whilst in Brisbane to cover that tournament, we saw first hand the impressive setup AFA has at all age groups and levels of futsal. We can’t wait to start raising the profile of these competitions and highlighting the success stories in each region, on a year round basis.”
Alistair Miller, CEO of Australian Futsal Association, added: “AFA offers the complete futsal player pathway, from recreational local events to representing Australia overseas. We take great pride in each of our programmes and competitions. This partnership will give our young players positive, confidence boosting coverage and help immortalise their priceless childhood memories through photo and video.”
The partnership kicks off in February, so stay tuned to AFA’s website, Facebook page and Instagram account for all of the latest updates. For more information on YFS Media, visit www.yfs.media
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